For The Ultimate Automotive Enthusiasts
Home of the Emmy® Winner for Outstanding Lifestyle Program, Cars.TV delivers a full-speed, front-seat view of the latest designs and innovations, racing and restorations. You also get an insider’s look at private collections (Jay Leno, Jerry Seinfeld, John Cena and others), exclusive auctions across the country, and car show premieres around the world.
Consult your local cable or satellite provider to find this network in your area.
Strictly business: more reasons to launch and advertise on Cars.TV
Automotive programming attracts men, ages 25-54, who are college grads with an average income of $93,000. This audience over-indexes in income, education, home-ownership, and employment. Most significantly, these car enthusiasts significantly over-index in plans to buy a new vehicle. Since car advertising accounts for 11% of the total national ad sales market — and 25-30% of the local market (making it the #1 ad category overall) — Cars.TV provides the perfect match of content, enthusiasts, and sponsors.